Search Matters™ | Business-to Business SEO

Welcome to Search Matters™, the section of our site devoted to creating clarity in the world of business-to-business SEO. Below, you’ll find articles specifically focused on B2B search engine optimization. In the business-to-business world, perhaps no other media represents so much opportunity for new business than SEO. Find out why.

Other Articles & White Papers by Francis SEO Authors

Why Search Matters

Five Mistakes Many CEOs Make

Gone in a Flash!

Google Police Bust BMW.de

Looks that Kill: Complexities of B2B Keyword Strategies

B2B Searchers: Just Who ARE These People?

B2B Search Engine Optimization: Its Role in the Buying Cycle

B2B SEO: Getting Found Doesn’t Mean Getting the Sale

Driving Traffic to Channel Partners with B2B Search Marketing

B2B Search Marketing: Branding's Best Friend

Navigating Keyword Strategy in B2B SEO

B2B Search Marketing: Is SEO or PPC More Effectcive?

Organic Landing Pages: A Case Study

Leveraging Existing Assets for B2B SEO

11 Tips for Optimizing PDFs for Search Engines

Search Marketing For The B2B Technical Buyer

B2B Web Analytics: The Search For High-Value Prospects

B2B SEO: Capturing Geo-Specific Search

B2B Blogging: Using Thought Leadership To Drive Positioning & Sales

Eight Tips For Successful B2B Blogs

 

Good Articles by Other Authors

Organic SEO or Pay-per-Click Advertising: Which Should You Choose?

Organic SEO—What Does It Really Mean?

Search Engine Marketing Boosts ROI for B2B Sites