B2B SEO Keyword Strategy

SEO keyword strategy is at the heart of search engine optimization strategy.

We’re not talking about invisible keywords, the meta keywords with which you’ve likely seeded your site. If all you’ve done for search engine optimization and keyword strategy of your site is to plant these keywords, you probably shouldn’t even have bothered. All major search engines now place little if any importance on these at all.

SEO keyword strategy isn’t about determining what meta keywords you should use. SEO keyword strategy is about knowing the words and phrases users of search engines are likely to use when searching for the products and services you sell and building your site around them.

Great B2B search engine optimization starts with great SEO keyword strategy.

Knowing and properly using the right keywords, or as we like to call them, search terms, is one of the most important factors in determining whether searchers on the web find you. You need to have a keyword strategy for every significant page on your site. And you need to design each page of your site with those keyword strategies in mind. They have an impact on the copy of the web page, where the search terms appear in copy, how they appear in copy, and how they’re used in headers, page titles, and links. From a broader perspective, keyword strategy also plays a major role in the architecture and file structure of your site.

Once a SEO Site Audit has been conducted (if you wish to optimize an existing site) and an SEO Keyword Strategy has been developed, we can properly assess the scope of work necessary to optimize the site.

B2B SEO Keyword Strategy. The Key to Getting Found.

The words you use to describe your company, its products, and its services may not be the words searchers enter into a search engine. You need to have a good understanding of what words and phrases will be used by searchers. We start with a thorough understanding of your market, its channels, your prospects and, your competition. With this knowledge, we can begin to determine which search terms should actually be used and how they should be used.

Should the words or phrases be singular or plural? What’s the right order of the words? What keywords are more important than others? We’ll help you find the answers. We use a number of tools to research what terms searchers actually use most and to determine the proper search terms around which your site and its pages should be structured.

And because we’re good marketers, we know how to write content that is not only keyword rich but also compelling and persuasive to your prospects. After all, a well-executed keyword strategy can get you high rankings in the search results, but you still have to convince a prospect to buy. At Francis SEO, we’ll help you do both.